TIM HORTONS x HOW I MET YOUR MOTHER

In Season 5 of “How I Met Your Mother”, FTWK secured a major primetime integration for Tim Hortons with the CBS hit sitcom achieving over 9 million viewers for the episode
 

The placement raised company morale among employees, franchisees, sales force and shareholders
 

PR from the placement achieved many more positive impressions for the brand
 

Tim Hortons continues to achieve residual impressions from the integration as product placements continue in reruns and syndication
 

The unprecedented success of this integration was a contributing factor to the 2014 acquisition of Tim Hortons by American Burger King restaurants for $12.5 Billion