TIM HORTONS x HOW I MET YOUR MOTHER

  • In Season 5 of “How I Met Your Mother”, FTWK secured a major primetime integration for Tim Hortons with the CBS hit sitcom achieving over 9 million viewers for the episode
     

  • The placement raised company morale among employees, franchisees, sales force and shareholders
     

  • PR from the placement achieved many more positive impressions for the brand
     

  • Tim Hortons continues to achieve residual impressions from the integration as product placements continue in reruns and syndication
     

  • The unprecedented success of this integration was a contributing factor to the 2014 acquisition of Tim Hortons by American Burger King restaurants for $12.5 Billion

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