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When Brands Become The Story

February 20, 2023 | I Might Be Overthinking This

Super Bowl ads still set the bar, but product placement brings new game

February 11, 2022 | BNN Bloomberg

FTWK Agency 

May 2013 | Strategy (Sponsored Supplement) 

Out-of-place: How brands respond to unauthorized product placements

December 31, 2012 | The Globe and Mail

Are you persuaded by product placement?

September 21, 2012 | Winnipeg Sun


Getting creative with product placement (see video below)

October 27, 2010 | Business News Network


McDonald's scores gold with plugs by athletes

August 20, 2008 | The Globe and Mail

NOTED >> Coffee of the people?

September 12, 2008 | The Globe and Mail

Counting on toilet paper to brighten the silver screen

September 12, 2006 | The Globe and Mail (front page)

FTWK: Product Placement hits the mark

Fall 2003 | Hollywood North Magazine 

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