IN THE PRESS
February 20, 2023 | I Might Be Overthinking This
Super Bowl ads still set the bar, but product placement brings new game
February 11, 2022 | BNN Bloomberg
May 2013 | Strategy (Sponsored Supplement)
Out-of-place: How brands respond to unauthorized product placements
December 31, 2012 | The Globe and Mail
Are you persuaded by product placement?
September 21, 2012 | Winnipeg Sun
Getting creative with product placement (see video below)
October 27, 2010 | Business News Network
McDonald's scores gold with plugs by athletes
August 20, 2008 | The Globe and Mail
NOTED >> Coffee of the people?
September 12, 2008 | The Globe and Mail
Counting on toilet paper to brighten the silver screen
September 12, 2006 | The Globe and Mail (front page)
FTWK: Product Placement hits the mark
Fall 2003 | Hollywood North Magazine
