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FILM & TELEVISION

PRODUCT PLACEMENT 
& BRAND INTEGRATION

 

THE PROCESS

SCRIPT ANALYSIS
We read scripts from production companies and identify positive opportunities for our clients
We send our clients the opportunity within the production. This includes information like network/studio, cast, synopsis, and approximate airdate
PRODUCTION SERVICING
Once the script is greenlit we forward product samples from our Prop House to the production for placement
REPORTS AND VIDEO EVIDENCE
When the production is released we track and report results to our clients. We do this by utilizing media technology for our clients to witness placements as they happen

WHO WE ARE

FTWK is a Toronto-based company owned and operated by Jason Silver who has over 20 years of expertise in the product placement industry and has worked with hundreds of productions across the United States and Canada. The company acts as a liaison between brand name products and television shows & films that are distributed by major networks & studios worldwide. FTWK's approach to product placement is highly customer-service oriented and keeps the client involved in every step of the process from script to screen. 

THE BENEFITS
  • Increased brand awareness
     

  • Third-party celebrity endorsement
     

  • Increased consumer purchase intent
     

  • Validates current purchase decision
     

  • Low CPM
     

  • Protection from cord-cutters and cord-nevers
     

  • Protection from commercial avoidance and fast-forwarding (PVRs)
     

  • Placements live on in perpetuity (first run and syndication)
     

  • Multiple channels of distribution (theatrical, on-demand, OTT)

WHAT MAKES US DIFFERENT?
  • Secure placements based on specific brand strategies 
     
  • Focus on film/TV properties in line with client target audiences 
     
  • Storyline integration
 

CLIENTS PAST & PRESENT

MEDIA AFFILIATES

FTWK works with film and TV productions that air or are released with: 

 

OUR WORK