FILM & TELEVISION
PRODUCT PLACEMENT
& BRAND INTEGRATION
THE PROCESS
SCRIPT ANALYSIS
We review scripts and pinpoint key opportunities for product placement.
CLIENT NOTIFICATION
We share the details of potential placements with our clients, including
network/studio, cast, synopsis, and approximate airdate.
PRODUCTION SERVICING
Once approved, we send product samples to the production for placement.
REPORTS AND VIDEO EVIDENCE
After release, we track placements and provide clients with real-time reports and videos
using advanced media technology.
WHO WE ARE
FTWK is a Toronto-based product placement company, founded and led by Jason Silver, a seasoned expert with over 20 years of experience in the industry. Having collaborated with thousands of productions across North America, FTWK brings unparalleled insight into connecting brand-name products with top-tier television shows and films distributed by major global networks and studios.
At FTWK, we specialize in seamless product placements that resonate with audiences. Acting as a strategic liaison, we work to align products with the right productions, increasing brand exposure and driving audience connection.
Our client-focused approach ensures that every step- from script to screen- is transparent and tailored to meet your unique needs, keeping you involved and informed throughout the process.
THE BENEFITS
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Increased brand awareness
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Third-party celebrity endorsement
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Increased consumer purchase intent
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Validates current purchase decision
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Low CPM
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Protection from cord-cutters and cord-nevers
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Protection from commercial avoidance and fast-forwarding (PVRs)
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Placements live on in perpetuity (first run and syndication)
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Multiple channels of distribution (theatrical, on-demand, OTT)
WHAT MAKES US DIFFERENT?
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Secure placements based on specific brand strategies
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Focus on film/TV properties in line with client target audiences
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Storyline integration
CLIENTS PAST & PRESENT
MEDIA AFFILIATES
FTWK works with film and TV productions that air or are released with:
