FTWK

FILM & TELEVISION

PRODUCT PLACEMENT 
& BRAND INTEGRATION

 

THE PROCESS

SCRIPT ANALYSIS
We read scripts from production companies and identify positive opportunities for our clients
We send our clients the opportunity within the production. This includes information like cast,  network/studio, synopsis and approximate airdate
PRODUCTION SERVICING
Once the script is greenlit we forward product samples from our Prop House to the film production for placement
REPORTS AND VIDEO EVIDENCE
When the TV show or film is released we track and report results to our clients. We do this by utlizing media technology for our clients to witness placements as they happen

WHO WE ARE

FTWK is a Toronto-based company owned and operated by Jason Silver who has over 20 years of expertise in the product placement industry and has worked with hundreds of productions across Canada and the United States. The company acts as a liaison between brand name products and television shows and films that are distributed by major networks and studios worldwide.

 

FTWK's approach to product placement is highly customer-service oriented and keeps the client involved in every step of the process - from script to screen. FTWK also understands the importance of catering to the French market and services productions in Quebec in both official languages.

THE BENEFITS
  • Increased brand awareness and third-party celebrity endorsement
     

  • Increased consumer purchase intent
     

  • Validates current purchase decision
     

  • Low CPM
     

  • Protection from cord-cutters and cord-nevers
     

  • Protection from commercial avoidance and fast-forwarding (PVRs)
     

  • Placements live on in perpetuity (first run and syndication)
     

  • Multiple channels of distribution (theatrical, on-demand, OTT)

WHAT MAKES US DIFFERENT?
  • Secure placements based on specific brand strategies and needs rather than blanket opportunities in feature films and TV programs
     
  • Focuses on film/TV properties that are in line with client target audiences 
     
  • Storyline integration
 
 

CLIENTS PAST & PRESENT

MEDIA AFFILIATES

FTWK works with film and TV productions that air or are released with: 

 

CASE STUDIES

Click an image to view some of our amazing partnerships. 

 

Call us at 416-742-3895 or send an email to info@ftwk.com

© 2020 FTWK INC. cob/ FTWK Agency 

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